Seth Godin asks his readers to imagine they’re real estate brokers and need to charge above the standard 6% commission. How can they justify a higher rate. This is a great exercise to reevaluate what you’re offering your customers. What if you had to charge more than your competitors? What will distinguish you? Can you do that for what you already charge? Clear and simple, Seth.
Own a piece of internet history for $1 per pixel. British student Alex Tew has built this million dollar idea, and is now auctioning off his last 1,000 pixels on eBay.
Google just launched their Google Analytics program, so now web marketers have no excuse not to keep on top of their ROI-driven marketing campaigns. Even if you don’t use Google AdWords, it’s a good idea to monitor these statistics, just to improve upon your site design and content.